Co-Founder and CMO | Zookies Cookies
I am a seasoned product marketer, who is deeply passionate about consumer experiences and the data behind it. My strengths are in digital marketing, channel marketing, and international marketing.
I started at one of the world’s largest record labels, Universal Music Group, working in the international department. During my tenure, I worked with a variety of labels under the umbrella such as Universal Records, Republic Records, Motown Records and much more. Our responsibilities included marketing and promoting domestic artists overseas, bringing talent to the US from other parts of the globe and managing licensing/sync deals. Along with coming up with strategies to drive more revenue, I also looked for ways to get us moving towards the digital era as well as how we could be more efficient with our initiatives while reducing spend.
In 2009, I left the record industry to pursue a career in the tech industry. Tech is something I always had a passion for, whether it involved hardware or software. After spending some time freelancing, and working for a small company in Raleigh focusing on web based solutions for nonprofits, I was given the opportunity to work with the marketing team at Geomagic.
In 2013, we were acquired by 3D Systems Inc, which has changed my roll but also focused on my strengths. Responsibilities included managing 14 products in our software division. Core responsibilities were rebranding, finding new fits with the 3D Systems product line, and engaging our existing channel and supporting our team in developing new sales channels and reseller opportunities.
I am now the Co-Founder and Head of Marketing at Source3. Our mission is to organize and recognize branded IP as we continue to develop our expansive database that already has 90% coverage of the licensing world.