Chet

International Executive Coach, Speaker and Award Winning Bestselling Author · NYOC

Speaking at: Startup Summit Lisbon 2026 · September 17–18, 2026 · Beato Innovation District, Lisbon

Bio

Chet Hirani is an Executive Leadership Performance Expert, TEDx speaker, and award-winning bestselling author of Burn The Rules: Lead From Within. He works with founders building companies in a moment when AI can execute almost everything except the one thing that decides whether a business wins: the energy, judgment, and presence of the leader. His thesis is uncompromising: most startups don't fail because the strategy is wrong or the tech is behind they fail because the leader can't scale past themselves. Through his proprietary 5 States of Optimisation framework, Chet rewires how founders think, decide, and perform. His work spans Amazon, DHL, Selfridges, Kingfisher, Ted Baker, AKH, and Dukhan Bank.

Sessions

Leadership
AI
Future of work
Other
Founder journey

LinkedIn profile

About Startup Summit

Chet is one of 150+ speakers at Startup Summit Lisbon 2026 — A founder-first European startup conference. a target audience of founders, operators, startup teams, angels, VC funds and ecosystem partners, with 200+ startup booths. Tickets from €49.